How To Apply Foundation – A comprehensive guide

A comprehensive guide on how to apply foundation with some effective tips on application

Welcome to Zuri’s ‘how to’ video series. This series focuses on the application technique and covers the following topics: 1) how to apply foundation, 2) how to apply kajal, 3) how to apply mascara, 4) how to apply lipstick, 5) how to apply eye shadow and 6) how to apply eyeliner. This video series builds on the previous knowledge that was published on Zuri. For example, about choosing the right foundation, try the makeup tips herehere, here and here. Now that you know which foundation to use, check out the first video in these series and learn the secret about how to apply foundation perfectly.

Hope you enjoy the video. I have attempted to keep it very simple and easy to follow, and go through the key points about application in just over 2 minutes. Don’t forget to leave comments below if there is something that you want to add to this video or the ‘how to’ video series in general.

Lets understand why is it that we apply foundation? I believe that there are two simple reasons: Foundation is applied to to even out the skin tone and hide imperfections. You may have heard that the foundation is applied to change the natural skin tone – in my view, this is the wrong reason to apply foundation.

The most common mistakes we all tend to make while applying foundation is that it’s too much, or too less, or too cakey or it’s a totally wrong shade. Another big mistake – using your fingers. Using fingers is not a great idea because it gives you,

  • Incomplete coverage
  • Lines and unblended areas
  • Wastage of product

So let’s address each of the above individually–

Foundation would look too much if a lot of product has been used and has been left on the face unblended. When it comes to foundation, remember, less is more! Also, who would want to waste so much product? Foundations don’t come cheap!

The foundation would look too less if it hasn’t done it’s job of hiding imperfections and balancing out the skin tone. This mainly would occur when using hands instead of brushes or sponges.

To avoid foundation from looking cakey, use a face primer first, apply a thin layer of foundation, and finally apply powder only onto oily areas (mostly the T-zone) by using a blush brush or a flat sponge. Remember to apply makeup in thin layers at a time- you can always add more, but it’s very difficult to take away.

Foundation will begin looking gray or ashy if it’s a wrong shade. And by wrong shade I mean if it’s lighter or darker than the original skin tone. Always stick to the same shade of your skin and always test the foundation on the jawline and not the palm, wrist, or cheek or anywhere else!

The best way to apply foundation would be to use brushes or a makeup sponge. You can either use a flat foundation brush or a stippling buffer brush.

Quick tips to make your foundation last longer–

Before you begin, remember to follow this ritual–

  1. Wash your face
  2. Apply the moisturizer
  3. Then the primer
  4. Finally the foundation

Use a flat foundation brush if you want more coverage specifically for parties and weddings. It should always be used in downward strokes hence not raising the facial hair. It is most effective when applying on the hairline, the corners of the nose and lips. If you want to cover acne marks or pores, dab the foundation with the brush instead of blending it in.

Use a stippling or buffer brush to blend foundation all over. This brush is great to give a natural looking, everyday foundation look. This brush should be used in circular motions.

If you find brushes too intimidating, use a sponge. The sponge will give heavy coverage like the flat foundation brush and will have to be used in downward strokes. For problem areas, dab the sponge instead of rubbing. The downside is that it gives a heavy application and sucks in too much product.

When buying a foundation, please pay attention to tip #3 mentioned here.

So make your pick and get a flawless foundation look this year 🙂

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2 thoughts on “How To Apply Foundation – A comprehensive guide

  1. I never thought about the hair thing until you mentioned it! I always did strokes to the outside of my face though to blend it into my hairline without getting it on my hair. The brush tutorial was useful as well. I don’t know much about brushes >..>

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